In the high tech world of digital media, using plain text email to market a product or service may strike some as an old-fashioned approach out of step with the times. That mindset couldn’t be further from the truth.
Effective, well-rounded email programs often use both HTML and text to ensure optimum rendering and delivery. The fact is, with HTML formatting often disabled by image-blocking platforms or aggressive spam filters, plain text email is still “old reliable” for delivering a marketing message that gets read and acted on.
The Art and Science of Email Text
Offering a text version of your email [click to continue…]
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