When it comes to crafting email subject lines, there’s a fine line between catchy and spammy. Capturing your readers’ attention is essential, but doing it with clarity, relevance and credibility is the key to inspiring the comfort and curiousity they need to open your email and explore your message further.
With so much riding on your subject line, it pays to follow some best practices that have proven to connect with readers, increase open rates and avoid the junk file.
Keep it short and sweet. Between 50 and 60 characters is about all the space you have on a typical subject line to grab your reader’s attention, entice them to [click to continue…]
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