Search engine optimization (SEO) may not be the secret formula for online marketing magic, but implement it judiciously as part of your overall marketing strategy and the results can be dramatic.
The Rankings Have Their Rewards
Whether you’re building your website from the ground up, redesigning, or just fine-tuning some content, being search engine conscious can pay big dividends. 
Studies have shown that:
- Top 10 listings can mean an additional six-fold increase in traffic.
- Top 10 listings consistently fetch an over 40% increase in sales within the first month and nearly 100% more the second month.
Making the SEO Investment
Search engine optimization can be a powerful tool for attracting visitors to your website, but getting the most from your SEO investment starts with determining the search behavior of your audience.
Do some research by having your SEO expert(s) run a report that provides a historical perspective of the popularity of keyword phrases that match your category online. Data that shows a high number of search engine users exploring your particular category every day points to excellent potential to improve visibility by ratcheting up optimization efforts.
Putting it All Together
Successfully drawing and converting prospects online entails search engine optimization to attract natural search visitors to your site, a user-friendly site structure for efficient information exchange, and compelling copy that leads the prospect to take the next step in the sales process.
Just remember — search engine optimization takes a long-term commitment. Those who produce relevant content regularly, and stay up to speed on the changing criteria of online rankings, will keep the search engine spotlight shining bright. Those who don’t will find their star dimming faster than a one-hit wonder.
For more ideas to drive sales check out the archives or visit Ambit Advertising and Public Relations.
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